Land of Beauty

Land of Beauty marks the first beauty festival held in Yogyakarta. This festival was organized by Plaza Ambarrukmo as part of the Land of Leisures series, an event that has been running since 2016. On average, the festival attracts about 80,000 visitors per day. Land of Beauty focuses on the exploration of brands, particularly in the beauty and women’s sectors, encompassing skincare, makeup, and wellness. The amalgamation of these areas makes Land of Beauty a unique festival that is particularly anticipated by women