Create an SEO strategy to increase website ranking on Search Engine Results Page (SERP)
Conduct market research on keywords, consumer trends, and competing brands for use on company websites as well as various marketing materials
Producing & writing good quality website content, such as blog posts and page descriptions, according to the target audience
Distribute content and get more external sites to provide backlinks to increase authority
Updating website content and links for maximum optimization and increasing ranking in SERP
Designing and developing online marketing campaigns to maximize search engine returns and website traffic
Coordinating with the designers and writers to ensure that all content is aligned with SEO best practices
Keeping up to date with the latest advancements in search trends, PPC strategies, and SEO best practices
Proactively observe and analyze the latest search trends, PPC strategies, and SEO trends (such as Google Search Ranking Algorithm) while providing recommended action plans in responding to the latest technology developments.
Implement link building strategies and manage backlinks to build online authority.
Requirements:
Bachelor’s degree from a reputable university in Information Technology, Management and other related
At least 4 years of working experience in managing and/or developing SEO improvement, strategy, and content.
Having a deep understanding of technical SEO and its relation to ranking algorithms such as crawl, index, metadata, Google Search Algorithm and Ranking System, and other on-page factors is a must.
Experienced with SEO relevant tools (e.g. Ahrefs, ScreamingFrog, Similarweb, etc.) and web analytics tools (e.g. Google Analytics, Google Search Console, Google Data Studio)
Experienced with SEO reporting
Understand industry trends and able to evaluate opportunities for growth
Experience managing stakeholders, both internally and externally
Outstanding analytical skills and comfortable with analyzing complex data sets